Official Souvenir Program
The 2026
Holiday Gift Guide
Homestead-Miami · November 6 to 8, 2026
The championship returns
For the first time since 2019, all three NASCAR national championships will be decided in South Florida, in the same building, across three days.
Why the finale is different
- Championship weekend draws the season's most invested fans, not the casual crowd.
- Corporate hospitality runs at capacity. Suites, clubs and chalets are full.
- It is the last NASCAR race anyone watches until February.
The last race anyone watches
viewers watched the 2025 Cup championship race on NBC, against a 38 race season average of 2.45M.
Source: NBC Sports / BlackBook Motorsport, November 2025
2026 Race Schedule
Three championships,
three days
One program covers the entire weekend, and stays in the hands of fans who are at the track for all three days.
Distribution
Where the program goes
The official souvenir program is sold throughout the venue and placed directly into the suites and hospitality areas, in front of the corporate guests who do the buying.
Sold throughout the venue
The reader you are paying for
A fan who bought a championship weekend ticket, or a client being hosted in a suite. Either way, someone with money to spend and a NASCAR fan on their gift list.
Sold to VIP guests in premium seats
These are high value customers: senior executives, key clients and top customers, hosted by some of the country's leading brands and businesses on a weekend built for entertaining. They are exactly the buyers your gift is priced for, and your page reaches them while they are sitting still.
The gift guide thesis
The season ends
November 8
Shopping starts the next morning.
Champion crowned
The season is over. Thirty six races, ten playoff rounds, one title, decided in front of the most invested audience NASCAR has all year.
Fans start buying
Six weeks of holiday shopping begins, and the program is still sitting on the kitchen counter and in the seat back of the car.
The page stays live
The digital edition at RacePrograms.us keeps your listing clickable long after the checkered flag.
Championship Weekend is the last time all season that NASCAR fans are gathered in one place, at peak emotional investment, with six weeks of holiday shopping ahead of them. The Holiday Gift Guide inside the official program meets them at exactly that moment.
2026 Rate Card
Two ways into
the gift guide
Both options run in the printed program and in the digital edition at RacePrograms.us.
- ✓1 product photographSupplied by you, or we can shoot it
- ✓50 word descriptionWritten by you, or by our editorial team
- ✓Scannable QR codePoints straight to your product page
- ✓Digital edition hot linkClickable in the online program, year round
- ✓Full page, full color adYour creative, your layout, your message
- ✓Premium positioning availableFacing the gift guide or the championship coverage
- ✓Design service includedWe will build the page if you do not have one
- ✓Digital edition hot linkClickable in the online program, year round
Gift Guide Listing
What a $500 listing
looks like
A photograph, fifty words, and a code that takes the reader straight to checkout.
product
photo
YOUR BRAND NAME
Product name here
Fifty words of copy describing the product, why it belongs under a NASCAR fan's tree, and what makes it worth the money. Written by you, or by our editorial team at no extra cost.
What we need from you
Full page advertisers supply print ready artwork, or we design the page for you at no additional charge.
Digital Edition
It does not stop
at the gate
Every program we publish also runs as a full digital edition at RacePrograms.us. Free to read, live year round, and every advertisement is clickable.
editorial
clickable
Be in the program
that crowns a champion
Space closes 6 October 2026.
Every figure in this proposal is sourced. See the sources and the caveats.
Official Souvenir Program · RacePrograms.us