Connectingthe Dots

Services

What we do

• Analytics

  Meaningful insights to navigate complex markets — research and measurement that shows where the audience is and whether a program moved anything.

• Event Marketing

  Management and activation of your brand — major events and motorsports properties, from rights strategy through on-site execution and partner reporting.

• Media & Publishing

  Connect with your audience through any medium: motorsports publishing, custom program books, books and content development.

• Esports

  Be an active part of this growing industry, evaluated on the same evidence as every other channel.

How we work

Real results, not theory

Whether it’s providing analytical insights into new markets, managing events to boost your brand and engage customers, or connecting with audiences to tell great stories — we’ve built a system that meets those needs.

Our team has the expertise and experience to tackle complexity, uncertainty, and anything else that comes up along the way. We deliver real results for the projects and events that matter most to you.

Edgeset Marketing connects the dots to spell success for our clients.

Selected work

What we’ve made

Full portfolio Race programs →

Current program

Championship Weekend

Why you might have heard from us

Straight answer

We do a small amount of direct outreach to organizations whose work overlaps with ours — usually because of an event, a property or a campaign we think we could help with.

Every message we send has a working unsubscribe link. Use it and you will not hear from us again. If you would rather talk to a person, the contacts below reach us directly.

Contact

Who to ask for